by Chris Anderson
“First there is the 10-second war: can you do something in your first moments on stage to ensure people’s eager attention while you set up your talk topic? Second is the 1-minute war: can you then use that first minute to ensure that they’re committed to coming on the full talk journey with you?”
“Presentation literacy isn’t an optional extra for the few. It’s a core skill for the twenty-first century.”
“Your goal is not to be Winston Churchill or Nelson Mandela. It’s to be you. If you’re a scientist, be a scientist; don’t try to be an activist. If you’re an artist, be an artist; don’t try to be an academic. If you’re just an ordinary person, don’t try to fake some big intellectual style; just be you. You don’t have to raise a crowd to its feet with a thunderous oration. Conversational sharing can work just as well. In fact, for most audiences, it’s a lot better. If you know how to talk to a group of friends over dinner, then you know enough to speak publicly.”
“So instead, start with theirs. It’s only from that common ground that they can begin to build your idea inside their minds.”
“At a conference, people don’t come to a talk to be sold to. As soon as they understand that might be your agenda, they will flee to the safety of their email inbox.”
“We live in an era where the best way to make a dent on the world may no longer be to write a letter to the editor or publish a book. It may be simply to stand up and say something . . . because both the words and the passion with which they are delivered can now spread across the world at warp speed.”
Facts:
English title: TED Talks
Original title: TED Talks
Published: 2016